I’m a Brand Strategist who enjoys turning sharp consumer insight into ideas that actually move brands forward. At the VCU Brandcenter, I’ve focused on connecting research, positioning, and creative execution so strategy does not just live in a deck.

Whether translating brand positioning into real experiences like the Richmond Flying Squirrels’ CarMax Park Preview Center or distilling complex research into clear direction, I like being the person who helps turn thinking into something tangible.

Originally from Boston, I earned my bachelor’s degree in Advertising from the University of South Carolina before pursuing my master’s at the VCU Brandcenter. Sports have always shaped how I approach both work and life.

Preparation matters, teamwork matters, and execution ultimately decides the outcome. That mindset carries into how I collaborate and solve problems. When I am not working, you will usually find me following all of the New England sports, the Gamecocks, or looking for my next trip somewhere with warm weather and an ocean view.