Role: Collaborated with a team of four Creative Brand Managers to develop a strategic response to a Riot Games proposal aimed at increasing female gamer participation. Through in-depth research, we identified key barriers to engagement and uncovered what resonates with women in Riot’s Arcane universe. These insights informed a strategic business solution designed to benefit both the brand and its audience. By leveraging industry partnerships and repositioning the brand, our proposed executions aim to create a more inclusive and compelling experience for female gamers.
